Origin
an instance of a form of reasoning in which a conclusion is drawn (whether validly or not) from two given or assumed propositions (premises), each of which shares a term with the conclusion, and shares a common or middle term not present in the conclusion
Syllogism:
Major Premise: Men are mortal.
Minor Premise: Michael is a man.
Conclusion: Michael is mortal
Truncated Syllogism:
Michael is a man.
Conclusion: Michael is mortal.
Enthymemes
To understand that michael is man, therefore he is mortal, you must understand that men are mortal- in a plain conversation this isn't needed to be said.
The ENTHYMEME is whatever premise is missing.
IMPLICATIONS ARE EVERYTHING
This concept was first brought to us by Aristotle, student of Socrates.
Cited from
Webster Dictionary
Intro to Rhetorical Theory | Houser
Marketing
​You want to make a sale, your ad is 30 seconds. To better focus your target audience, you must utilize premises they already understand and can relate to.
Argument
When conversing plainly, truncated syllogisms prove to quicken the message sending.
Syllogisms are:
Definiton
Truncating
Syllogisms
Why this is useful
